Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Place the credit lines wherever you provide legal notification.When you use the iTunes Store badge or lockup, display an iPad product image, and mention iPhone in copy: iPad, iPhone, and iTunes Store are trademarks of Apple Inc., registered in the U.S.When you use the iTunes Store badge and mention iPhone and iPod touch in copy: the Apple logo, iPhone, iPod touch, and iTunes Store are trademarks of Apple Inc., registered in the U.S.When the iTunes Store badge or lockup is used, credit iTunes Store. List only the trademarks actually used in your materials. Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks used in your communication. Don’t imply that your music is sponsored or endorsed by Apple.Don’t refer to Apple devices using generic terms such as “smartphones” or “tablets.” Use the specific Apple product names.Always set Apple trademarks in English, even when they appear in copy in a language other than English. Do not translate “iPhone,” “iPad,” “iPod touch,” or any other Apple trademark.Never say “iPhones,” “iPads,” or “iPod touches.” Always use the Apple product names “iPhone,” “iPad,” and “iPod touch” in singular form.The word “touch” in “iPod touch” is always typeset with a lowercase t. The product names “iPhone,” “iPad,” and “iPod” are always typeset with a lowercase i and an uppercase P followed by lowercase letters, even when those names come first in a sentence, paragraph, or title.Don’t use variations such as “touch” or “iTouch.” Always use the correct Apple product names with proper capitalization: iPhone, iPad, and iPod touch.List all Apple products that your content supports and leave out those that aren’t supported.Use Apple product names in a phrase such as “for iPhone, iPad, iPod touch, Mac, and PC” to indicate that your content is compatible with these.Put the focus of your marketing message on your content and not on Apple. See the Apple Approvals section for details. Custom photography or video in which Apple products appearīe sure to allow at least seven business days for review and approval.Any marketing format with high visibility.Written approval from Apple is required for materials used in: Marketing materials don’t usually require approval by Apple, but there are a few exceptions. Follow these guidelines to make sure you’re using the iTunes lockup correctly. The iTunes Store lockup is a promise to your audience of a high-quality entertainment experience. Whenever a lockup is used online, you must include a link to the iTunes Store. The lockup is especially suited to banner ads, print ads, and other forms of advertising. The lockup is designed for greater graphic versatility and can be used on layouts where the iTunes Store badge is either crowded by limited layout space or appears visually heavy in the layout. If badges from other services appear on your communication, do not use a lockup. Use only lockup artwork provided by Apple and do not alter the artwork in any way.Ī lockup can be used in all marketing communications promoting content on iTunes. The iTunes Store lockup is a combination of the iTunes Store icon and type with a call-to-action message - “Get it on,” “Buy on,” or “Pre-order on” iTunes Store - set in specially designed type.
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